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Blendr claimed to match men with women who were in their area and looking for casual sex.
Its failure was inevitable: which woman would feel safe broadcasting her location to a hundred strange men looking for sex?
So when downloading Bumble, I kept my expectations low.
My first surprise came when I saw that it had a Bumble BFF feature for making friends.
Bonus: it would surely alienate men who were so entrenched in toxic masculinity that they needed to make the first move.
As my friend had promised, Bumble had far more interesting choices.
All these advantages, though, paled in comparison to the real one.
The one feature that differentiated Bumble from every other dating app? Once you matched with a man, you had 24 hours to send him a message or the match would expire permanently. In a world where men bemoaned having to make the first move, and in which women were plagued with endless, inane come-ons, this was a welcome role reversal.
But it was a feature that served more than feminism.
One of the most common problems with online dating was how it felt like a duty rather than a privilege.
Many of my friends said with a sigh that they went through cycles of downloading and deleting Tinder. You know your 100 matches will still be there when you come back,” said one jaded female friend. The fact that you only had a 24 hours to act — and that the onus was on you rather than the men — had a remarkably galvanizing effect.