Madison dating service
The company is doubling down on its core purpose: facilitating infidelity.
The infamous slogan is back."Ashley's been the leader in the married dating space, the infidelity space, for a very long time now, and that is what we focused on [last year]," said Buell.
Now, Ruben Buell, who became CTO at Ruby Life in February 2017 and took the reins as president last April, is looking to regain public trust."We want to let people know that Ashley is here, Ashley is strong as ever," said Buell in an interview with Engadget.
Making any comeback tougher was the revelation that the site was riddled with female bots to draw in male users, which formed part of the FTC probe.Women can use Ashley Madison for free, but even after connecting on the site, men have to pay "credits" to kick off a conversation.The website's fake females essentially lured them into spending money to talk to no one."They find once they meet a lot of these desires that they come back into the marriage happier, revitalized, and can be a better wife."Even if your partner consents to extra-marital engagements, these relationships require privacy, according to Buell, since on commonly-used apps like Tinder, couples may face judgement when spotted by acquaintances."It still isn't generally social acceptable," Buell said.
She and her husband had grown apart over the years, and they had all but stopped having sex.